13 Aug Market Research: Why You Can’t Miss This Step If You Want More Clients
Want More Clients? Do Your Market Research
I want to stress why market research is so important and how it ties in with you working with your dream clients. Are you wondering why your audience doesn’t respond to your posts on social media? Why they aren’t engaging with your emails? And why you aren’t getting clients? It is most likley because you aren't speaking their language. When you don't know what language they speak, your posts and opt-in pages will go unnoticed.
If you’re a coach or healer new to online business, market research is probably the farthest thing from your mind. But it is a must if you want to work with your dream clients. Now, you may disregard this advice and think that you know enough about your ideal client…but, NOTHING beats market research. You might like to read 5 Essential Visibility-Boosting Basics That Get You Noticed By Your Tribe.
Why Market Research Is a Must
Now when my mentor first told me I needed to do market research, I cringed! I didn’t want to! I didn’t feel like it was necessary. I knew my audience and what they needed. But here’s the thing, asking the essential market research questions will help you understand your audience’s unique perspective. It gets you into the minds of your potential client. It helps you understand what solution they want.
You shouldn’t market to what your audience needs, to be effective, you must market to what they want.
The Difference Between What They Need & What They Want
When you’re just starting out you usually think you know what your audience wants. But really, you’re looking through your own lense as an expert in your field and you know what they need. Even if you’ve once been in their shoes, you’re not there anymore- and they aren’t you. If you want to be effective in your marketing, you must get into the minds of your ideal audience. And there’s no better way to do that than through market research. You also might like to read 10 Quick Tips About Marketing Messages here.
Market research allows you to truly understand what your audience’s challenges and desires are. It helps you get to the bottom of the solution that is perfect for them. This information is golden! You can’t effectively market without it. That is the beauty of doing the research.
Don’t Throw Spaghetti on The Wall
As a solopreneur, it’s important to look at industry trends, what your competition is up to and where your audience is in their journey of the problem they have in relation to the solution you offer.
You’ve heard of people referring to marketing as throwing spaghetti on the wall? That is what you are doing if you have not done your market research. You end up spending thousands of dollars wondering why no one is noticing you. Instead, all you have to do is ask some pointed questions to get into the mind of your ideal prospect.
When you have their words, it becomes very easy to formulate posts, articles, ads and landing pages that will get your dream audience’s attention.
I hope I’ve convinced you that you can’t afford to miss this step. If you want to know the best way to understand your audience, get the Free Download The 5 Essential Questions…that get you into the mind of your audience here.